Taking The World By Style
Taking the World by Style
The objective of this campaign was to help unify and spread brand awareness internationally. Taking the world by style connected the global JustFab members (33 million) by curating local content to establish credibility and global presence. My role was to provide creative, photo, and design direction across consumer-facing channels and GTM marketing initiatives including site, emails, direct mail, OOH, social, paid media, and blog.