#FABFORALL
Body Empowerment Campaign
Designed to celebrate women of all sizes, this campaign successfully kicked off the expansion
of JustFab's collections for every body type ranging from XS - 3X.
Secured over 128 Million + Impressions in 4 weeks and has been featured on major publications
including WWD, USA Today, InStyle, People & Glamour Magazine.
Video Credit: John Park
Landing Page
Direct Mail Insert
Catalog Spread in Fall 2016 Mailer
Winter 2016 #FabForAll Celebration continues on throughout the year.
Video Credit: John Park
We believe that women's true beauty and confidence come from the inside out. Being YOU is what is truly beautiful. And no matter what life may bring your way, it's always best to take a moment and appreciate what really matters (especially with your friends by your side). JustFab truly is #FabForAll.