EXPERIENCE :
The Bouqs Co.
Speedo USA
JustFab
Fabletics
Monique Lhuillier
Oui By Yoplait
Sugarfina
Hot Topic
Torrid
Paulina Rubio
Realty One Group
Movoto Real Estate
Loan Direct
Law 22
Throughout my career and early childhood, I have developed a wondrous eye. My exposure to nature, colors, and cultures inspires me every day – whether sitting in my office or traveling to the ends of the globe in pursuit of exploring the beauty and adventures of this world.
With over 15 years of marketing and branding experience, I have had the opportunity to lead local and global creative teams for some of the most beloved brands in the fast-fashion, retail, sports, and floral industries. Nimble and adaptive, I’m passionate about taking complex business needs and developing them into compelling and clever visual narratives through strategic go-to-market 360° campaigns. My expertise spans from concepting and directing photo/video productions to strategizing and developing meaningful partnerships with leadership and cross-functional partners such as product, merchandise, marketing, finance, business, analytics, and user experience teams.
Over the years, I have established effective creative processes that have helped my teams to work efficiently in fast-paced environments, while leveraging cost-effective resources and strategies. I’ve managed multi-million dollar budgets, and developed and trained a staff of high-performing full-time employees as well as freelance teams to reach creative and business goals.